Social Media is a collection of internet websites, applications and platforms that are designed to allow users to create content and interact with each other to build relationships and share information.
No matter what business you are in, significant amount of your customers are on some sort of social media network. Just look at these numbers:
Social media networks are very important to all businesses because it will allow you to learn about your targeted audience and will promote interaction with them to increase your visibility of your brand which will increase leads and sales.
An active social media network presence builds positive relationships with your targeted audience. Remember consumers see Facebook, Twitter and Instagram as social networks platform and not marketing practices.