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Digital Marketing

Why Have a Digital Marketing Strategy?

The days of looking at a physical big-boxed stores and asking sales persons for information about services or products are gone. Today consumers utilize the internet to obtain information they need to make educated buying decisions.

Digital marketing is not a mysterious secret technical invention and you do not have to be a computer genius to be able to use and successfully implement it. If you offer a product or service that the market needs, you can effectively market it to your targeted audience through various digital channels.

In today’s online digital world, If you do not incorporate your brand with the proper digital marketing plan and strategies then you will lose potential customers. Remember, digital marketing is essential and it is an investment to expand and grow your business. It is NOT an expense.

Approach & Process 

We will talk one-on-one to thoroughly understand your entire business marketing goals and expectations. To start the digital marketing design and plan process we will fill out our digital marketing questionnaire template and we will create a detailed customized digital marketing requirements document for you.

We will conduct a research and based on our discovery meeting, we will translate your goals and objectives into a strategic plan that will create effective digital marketing initiatives. We will also present you a proposal with timeline.

At this is stage we will use the signed-off digital marketing business requirements document to actually start to design a strategic digital marketing initiatives plan for you. Once we are done we will present you our detailed design document and request a sign-off to proceed to actual coding and development.

At this is stage we will use the signed-off digital marketing requirements and design documents to actually start the coding and development of your marketing plan.

At this is stage we will test your completed digital marketing development against both the requirements and design documents to ensure it is properly functioning.

After successful testing all of your digital marketing developments we will implement it into production to be executed.  Once all projects are released into production the post production team will take over the monitoring and maintenance tasks.

In this ongoing phase, all of your digital marketing developments will be constantly monitored by our team to ensure it is running properly. Bugs and defects discovered in production will be logged and fixed ASAP.

What To Expect From Us

We will partner with you to develop a comprehensive strategic digital marketing plan with clear goals and objectives that can be measured. We will execute our proven process listed above to perform some or all of the following digital marketing approaches:

Search engine marketing (SEM)
Search engine optimization (SEO)
Pay-Per-Click (PPC) marketing
Responsive website design
Social media marketing
Content marketing
Downloadable content offerings
Email marketing
Landing page strategy
Call-To-Action strategy
Public Relations

You will be gaining your own virtual dedicated marketing team and you will be directly working with our local team with no middle person to successfully achieve all your digital marketing goals.

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Digital Marketing FAQs

It is the marketing of services or products by utilizing digital technologies, largely on the Internet.

It totally depends on how much and where you are planning to invest in Digital Marketing. There is a digital marketing option for people of any budget. Let us know your budget and we will do our very best to work with you.

The length of time it takes to see results depends on your budget, where you start in your industry and who are competitors in your area.

No! Nobody can guarantee results in digital marketing because there are too many uncertainties.

Nobody can guarantee results! They may perform some Black Hat SEO techniques that can provide instant short term results. However, in the long term it will lead to losing future customers permanently because Google will eventually block your website.  

  • Pay-per-Click (PPC) – The amount advertisers pay an enterprise (like Google, Bing &Yahoo) a specific amount of money every time their advertisement is clicked.
  • Cost-per-Click (CPC) – The amount of money spent to get a digital advertisement clicked when running a PPC advertising campaign.
  • Click-through Rate (CTR) – The percentage of your targeted audience that clicks through from your ad to your targeted landing page.