The design of your website is vital in making a good first impression to your visitors, but the content of your website is the best tool for building relationships with your visitors. Your website will not be able to sell your services and products until the content written on your website is valuable.
A successful website requires quality content to represent your brand and it must be search engine optimized, original, and informative to provide your visitors the information they need to decide whether to utilize your service or product.
Keep in mind that content is king and is the foundation of your website. Websites must be built around content, keywords and phrases NOT the other way around.